Free PDF Comeback: The Fall & Rise of the American Automobile Industry, by Paul Ingrassia
Free PDF Comeback: The Fall & Rise of the American Automobile Industry, by Paul Ingrassia
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Comeback: The Fall & Rise of the American Automobile Industry, by Paul Ingrassia
Free PDF Comeback: The Fall & Rise of the American Automobile Industry, by Paul Ingrassia
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From Publishers Weekly
After posting record operating losses of $7.5 billion in 1991, Detroit's "Big Three" automakers seemed headed for disaster. But the last three years have brought a dramatic turnaround. How Ford, Chrysler and General Motors transformed themselves from tottering dinosaurs turning out defect-ridden cars in the 1980s into efficient producers of popular automobiles is the theme of this riveting, juicy, optimistic report. Ingrassia, Wall Street Journal senior editor in Detroit, and White, the Journal's deputy bureau chief in Michigan, offer a familiar story-American plants adapted Japanese methods and technology learned from Japanese-U.S. joint ventures. But the authors also provide a candid inside look at Big Three decision-making, power struggles, arrogance and near-diasters, telling how a new cadre of managers replaced a stultifying status quo, along with withering profiles of Lee Iacocca, Roger Smith, Donald Petersen, Bob Lutz and other top auto executives. Photos. First serial to Wall Street Journal; author tour. Copyright 1994 Reed Business Information, Inc.
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From Library Journal
Pulitzer Prize winners Ingrassia and White, both of the Wall Street Journal's Michigan bureau, have written the definitive recent history of the American automobile industry. In the last five years, Ford, GM, and Chrysler have all managed to rebound from the near-fatal mistakes they made in the 1980s. The authors go beyond the daily barrage of press releases and earnings reports to unearth a dramatic tale of clashing egos and boardroom intrigue. The result is a story at once engrossing and packed with valuable information. Although intended for general readers, this flawlessly researched book will also serve as an excellent resource for special collections. This work will nicely balance Maryann Keller's more internationally focused Collision (LJ 10/1/93). Highly recommended.Alexander Wright, Harvard Univ. Lib, Cambridge, Mass.Copyright 1994 Reed Business Information, Inc.
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Product details
Hardcover: 496 pages
Publisher: Simon & Schuster; 1 edition (September 1, 1994)
Language: English
ISBN-10: 0671792148
ISBN-13: 978-0671792145
Product Dimensions:
6.5 x 1.5 x 9.8 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
13 customer reviews
Amazon Best Sellers Rank:
#1,004,447 in Books (See Top 100 in Books)
I really liked this book. It's well written and well researched. Unfortunately the conclusion was totally wrong. They thought the American auto industry had not only survived but that it would prosper in the future. A few years after the book was written Chrysler and GM both went into bankruptcy. The information in the book is still solid. It's just the conclusion that's wrong.
Finally finished this book which has been on my bookshelf about 3 years with slow progress. It is primarily about the US auto industry from 60s to early 90s and covers big 3 companies and many people who made careers with the once thriving industry.This is my second book on the auto industry history after 'My Years with General Motors' which I particularly liked as a story of market evolution from fragmented one to mature one.The book is composed of two parts, old lions and new lions. In addition to learn how new Japanese players played the game which is different from how the incumbents' played, it is also very informative to see the market history of FIAT's long aspiration on entering the US market and how VW played in 90s. Almost like watching 'Rashomon' - the same story told by many other players.What I can take from the book in addition to detailed historical knowledge of the US auto industry is that how each people described in the book made their career - love what you do, do hard work, take a calculated risk, and survive politics. This can be used as a good reference to other maturing industries as well as fledgling industries whichever level we play in the game.
This book proved to be an eye opener on American cars. I had always thought it was shoddy workmanship that caused their demise. I am more than chastened to see how wrong I was. It was marketing and engineers being replaced by bean counters. This is a must read and very entertaining and accurate. Reality vs. the hype that most of us apply to the reasons for the downfall are corrected in this terrific look at the Industry.
I discovered this book when I was poking around my community college library years ago. I really enjoyed it. I am a car guy so learning about the US auto industry in the late 70's 80's and early 90's was a treat. I grew up in the 80's so I missed a lot of this stuff. The book goes into a lot of detail and is quite informative.
Provides an interesting historical perspective on a failing industry that turns itself around only to make the same mistakes again.The book provides an excellent insight into the auto industry of the early 90's and you provide the epiloge.It would be like reading a vintage book that offered a look into the politics that lead up to WWII in about 1946.
This is an amazingly well researched book and is very entertaining and readable. If you like cars and are interested in how they are designed, made, sold etc., you will enjoy this.
Really clarifies all of the associated activities within the rise and fall of the all OEM's
It really drives home the Lean or Toyota Production System if your an aspiring manufacturing engineer. I would recommend it
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